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Teleseminar Tip #18 â Using Auto Responders for Teleseminars
1. Immediate Auto responder – Once a prospect has given you an email opt-in address, they should receive an immediate auto responder acknowledging them and their willingness to take action even though they haven’t signed up for the teleseminar yet. This will be a quick “get to know you†email. Offer them an incentive to sign up for your teleseminar.
2. Systematic Auto responders – This auto responder will be a sent out over a period of time. You want to provide great content in your auto responder with an invitation to sign up for your teleseminar. The content is the teaser of the marketing piece of the email.
3. Inviting Auto responders – Around 1 – 2 weeks prior to the teleseminar event, send the prospect an invitation to attend your teleseminar and the benefits that he/she will receive by attending the teleseminar.
4. Urgent Auto responders – If the prospect hasn’t signed up yet, this message will give them an urgent offer. This offer can include the consequence for not signing up for the teleseminar. People are moved by rewards and consequences. This urgent message will fuel the prospect into action.
5. Bribing Auto responders – The bribing offer is sent to the prospect who has not taken any action yet. After listing all the rewards that the prospect will receive or consequences that they will avoid by attending the teleseminar, you can give them a “bribe†to get them to sign up right away. For example, for the first 25 people who sign up by this afternoon, you will throw in a special report, eBook, bonus, consultation. Give the prospect something that is very enticing to get them to sign up.
I invite you to visit www.1TeleseminarTips.com to learn how teleseminars can accelerate your business by increasing your sales and creating expert status.
About the Author
Layla Tusko is a writer, coach, educator, marketer and stay-at-home mother. She is actively working on multiple internet projects.
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