Joe D’Amato
Joe D'Amato

Frank Sinatra Learns the True Value of Friendship
In 1952 Frank Sinatra was down on his luck and singing to small audiences at Skinny D'Amato's club in Atlantic City. He planned to go to Africa to visit his wife Eva Gardner, who was there filming the movie Magambo with Clark Gable. Sinatra was broke so Ava sent him the air fare. Before flying off, Sinatra was seated at D'Amato's nightclub in the lounge with baseball great Joe DiMaggio, and Skinny D'Amato. Frank asked DiMaggio for a thousand dollar loan so that he could buy Ava a gift. DiMaggio refused.
When Sinatra was absent, DiMaggio said to said to DiAmato, "I never load money to a 'has been'." D'Amato asked DiMaggio to loan it to him. Figuring the powerful nightclub owner was good for it, DiMaggio gave D'Amato a thousand dollars. Later, D'Amato give it to Sinatra. Not loaned, gave.
On top of that, D'Amato bought Sinatra a solid gold watch saying, "This is to remind you that you'll be back on top again. And bigger than before." When Sinatra became the most powerful man in Hollywood a few years later, he never forgot his loyal friend and performed every year at the 500 Club for free.
This story has a lot of different things in it to examine. If you you're down on your luck now, or if you have a close friend that is in a slump, you can see:
1- The importance of a loyal friend.
2- The power of a new watch. (Whether you buy it or receive it as a gift.)
3- The power of good words to a friend that needs encouragement.
4- The beginnings of Joe DiMaggio's well earned reputation as a cheapskate.
5- The paying back of help received in difficult times.
Whether you're up or down, you help a friend or not, you're cheap or giving, you are always relating with people. And you are always either building or destroying a career, friendship, or reputation.
About the Author
Director of 6 feature films including 'Omega Cop' with Adam West.
Creator of 'Live the James Bond Lifestyle' seminar.
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Deep Blood - Joe d'Amato - 1989






































